You’ve seen our look and feel change over the past year as we created new visuals for campaigns and print materials. Along the way, we’ve listened to your feedback and have been working to craft a new, official brand—something fresh for an intersectional abortion access movement.
Today, the National Network of Abortion Funds is excited to unveil this new brand with the launch of our website and strategic plan. The rebrand, website, and strategic plan design was an internal undertaking, created and supported by staff!
One of our biggest goals with the rebranding was so that abortion funds would feel more proud than ever to be part of this network. That’s why our new logo holds the specific meaning of unity through those strong connections between everyone in our network. It went through hundreds of iterations, informed by design trends, experimentation, and feedback from staff and board, until we arrived at the one that felt represented our identity: a diverse, interconnected network of values-driven organizations unified to fund abortion and build power.
Our name, the National Network of Abortion Funds, embraces and lifts up the member organizations we work so hard to support. The phrase “abortion funds” only describes a part of the range of work for every organization in the network, but it’s a banner that we unite behind as our shared identity. One confirming moment for this happened at the All Access concert when Lucy Flores gave abortion funds a big shoutout. We were proud of this strong, shared identity!
Thank you for inspiring our new brand that we hope represents to the whole world how proud we are to be working in support of a network of abortion funds.